Yurb

The main objective involved brand building

of a new venture in Brasilia.

THE CHALLENGE

We had the mission to give name, shape, life and color to a new project that would be born in Brasilia.

An entertainment space that promised to move the capital with quality gastronomy and shows.

THE RESULT

The result was the construction of a brand as modular, hybrid and diverse as the event's space and audience.

In addition to all the material unfolded according to the defined guidelines and concepts.

The client

A team of producers from the city wanted to create an entertainment complex that brought together varied cuisine, diverse bars and shows by local and national artists. All this in a space with decoration and scenography in harmony with the nature of the capital, occupying a lakefront space.

The idea was to occupy the city, valuing spaces that are part of Brasilia's architecture and adding to the city's event scene.

the strategy

Yurb's visual identity reinforces the structural characteristics of modularity and versatility that are perceived in the containers that define the space, and to represent these attributes, we created a dynamic visual identity with 9 variations of the logo and 10 graphic elements, enabling countless unique applications. The name Yurb arose from the concept “you more urban”, then merging the words You Urban, the YURB emerged. The different colors represent both the different operations and the diversity of public that the complex would support at the same time.