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Levi's
Levi's and Festival Coala got together to celebrate the brand's 50th anniversary in Brazil, with a lot of music and a lot of style.
The challenge
How to celebrate 50 years of Levi's in Brazil within one of the biggest festivals in the country? Our challenge was to record all the stories that Levi's jeans followed, sponsoring the style of each person present at the event!
The result
In 3 days of action we had more than 1,500 looks registered by our cabin and more than 3 thousand people impacted by the brand that celebrated together with Levi's during the festival.
Levi's
Levi's wanted to continue celebrating its 50 years in Brazil and what better place than inside a festival? To celebrate the whole revolution created by the brand in the way generations dress, we joined the Coala Festival audience to carry new stories and praise our Brazilian artists.
Dynamics
During the event, we propose a photo machine that looks like Levi's, all covered in jeans to capture your look, taking home your memory of the unforgettable moment of being at the festival. Levi's accompanies you and even sponsors the style.
