THE CHALLENGE

Activate the Brahma brand at the 2019 Parintins Festival, amplifying the campaign concept "A toast to what really matters", through the hashtag #UmBrindeaParintins.

THE SOLUTION

The action consisted of activating the influencers, who, in a pre-festival action, should tell a remarkable story lived in previous editions and post it in their stories with #UmBrindeaParintins and tagging the profile @brahmacerveja.

The work also included the creation and delivery of a kit as an invitation, and the conception of the Instagrammable scenery for the cabin.

Results

During the 3 days of the event, the team received influencers and the local press at Camarote Brahma, providing all the necessary guidance and support for the execution of the work on each of the fronts.

Some numbers generated by the campaign:



713k impressions 68k people reached 280 feed posts stories