TRUST. BELIEVE. GO.

Audiovisual recording of the group from Brasilia that conquered the world.

The Dynamic

The entire strategy built was focused on talkability and reach, deepening the storytelling around the campaign and seeking to connect the essence of the brand with as many people as possible.

Believe, trust and go. A creative concept developed to express all the particularities of each phase experienced by the band, which would be materialized through a 360º release plan.

To start the campaign, we collaborated with the creation of the iconography for the visual identity with Cápsula, creating materials that communicate all the principles of the campaign and reinforce the brand's positioning.

What before was just a dream, became reality because there were people who believed, trusted and didn't hesitate to make it happen. To promote the main concept, we released a teaser video to warm up the fans and introduce the contents:

With the help of the video producer CRIAmov, who did all the capturing of images, we propose a series of videos with the members of the group to tell more about their trajectories, which made them continue to trust until they reached where they are.

And confidence was not lacking for this band to become what it is today! That's why we took advantage of all the audience that accompanies and is part of this story, reinforcing communication on social networks, which intensified conversations about recording the DVD, generating anxiety and desire for the big day.

Conclusion

When we go together, we go further. Weeks of preparation and a DVD recording that went down in the history of Menos É Mais and all the people who were present at the event. Very successful partners and a team focused on the same goal: launching an audiovisual product that was the result of a lot of dream, persistence and trust.