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Caldas Country Festival
We bring even more emotion to the hottest festival in Brazil with activations from 6 brands over the weekend.
The challenge
We had the challenge of developing unforgettable experiences for the audience of the Caldas Country Festival, so we teamed up with the Diverti Group and created activations in partnership with 6 brands, which were present guaranteeing a lot of adrenaline and remarkable moments!
Clear
Claro wanted to warm up the Caldas Country Festival and ensured that the public could Live Your Adrenaline with the Claro Tyrolean, guaranteeing a privileged view of the entire park, passing right in front of the stage. That's what staying on high is, eh?
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Ballantines
Ballantine's wanted to elevate the emotion and prepared a Bar nas Alturas inside the Caldas Country Festival! With the participation of more than 480 people per night, participants prepared a special Ballantine's drink from over 40 meters high, being able to contemplate the entire space of the event!
The brand has also created an experience for artists and guests with Villa dos Artistas, an all-inclusive space activated by Ballantine's to guarantee an even more unforgettable night!
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51
To warm up the night even more, our promoters took the taste of 51 Mel to the entire audience, walking around the dance floor with shots of cachaça, which has, like no other, the touch of honey and lemon inside its bottles.
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Conclusion
In addition, Estância 92, Mercado Pago and RAM also made their name, being present at the event and guaranteeing a festival full of experiences and remarkable moments for the entire audience!
