In 2020, Voalá engaged its followers to remember why everyone loves to travel.

The result

The campaign lasted 2 months and generated more than 1 million impressions, more than 3 thousand followers and an increase of more than 1,300% in clicks on Voalá's IG bio.

Introduction to Case

Traveling is about living unforgettable experiences, relaxing, meeting people. Therefore, Voalá is "More destinations, Less trips", knowing this we used the brand's tagline to create the umbrella concept "Less (which makes life less light), More (everything that is good)" to start to generate conversation on social networks remembering all the good things that can only be experienced traveling.

The Journey of Traveling

To achieve the campaign, conversion and talkability objectives, we activated travel content creators in two moments.

In the first moment, we had the action "Less Destinations, More Travel", in which we generated content with micro influencers to remind them that each trip is a unique experience, showing the amazing things they've experienced while traveling, but without leaving home.

In the second moment, we created the concept "The trip to travel" to prepare contents of 4 different travel styles with people who understand a lot about the subject. In this way, we generate more reach and make Voalá known in the travel planning segment.

Together with our influencers and ambassadors (Amanda, @prefiroviajar / Thais, @@thaistowersey / Aline and Rê, from @mundosemmuros / Barbara, @barbaraapedroso) we managed to create interesting content that generated conversation even during a period of isolation.

Conclusion

We generated conversation during a pandemic and unfavorable scenario for the brand's universe and, as a result of the entire strategy involving PR, Social Media and Inbound, we generated more than 55,000 hits on the website, which is the brand's central sales platform, and an increase of 86% on leads that generate sales.