A dynamic brand for a
architecture firm that never stops
L2V is an architecture and engineering office that brings modernity, innovation and technology to all its projects. One of its great differentials is the use of augmented reality for the presentation of architectural projects.
THE CHALLENGE
Like many developing companies, Larissa and Victor - couple and partners at L2V Arquitetura e Engenharia - understood that in order to grow and show professionalism in the architecture and civil construction segment, it would be necessary to stipulate a visual identity and brand building. And that's where Gruv came in! :D
Right in the first stages of the project, in the study and immersion phases, we realized that we could go further and we had the possibility of creating a dynamic brand within the visual identity system.
To create this living brand, we worked with 3 attributes that we wanted to convey through the graphic brand: Modernity, Creativity and Technology. And to make these understood attributes tangible, we created a variable icon, drawn from an isometric grid that brings the perception of three-dimensionality to the brand and represents the technology used by L2V to present its projects using augmented reality.
THE RESULT
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It’s ALIVEEEEE!!!
The dynamic icon created for the brand opens up a range of options for creating an interactive and lively communication, as it was built within an isometric grid, the brand works very well in three-dimensional applications.
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A brand with many possibilities
There is neither pain nor pain, but that is the sadness of my life. In fact, just like CNN, the trigger of life's grief. But the vestibule is like a quiver of eros; We live and live in heaven, and we live in the earth. Proin sed sapien lorem lorem ornare tincidunt eu venenatis diam. Until he needs medical attention. Integer leo leo, tincidunt eget quam vel, ullamcorper hendrerit augue.
Even if it is before it, it is important not to be in possession of property. But it turns out that the lion is really flattering. Just like that, I don't want to give life to the arrows, the medical trucks. Now he only needs to decorate the cloth. A whole load of propaganda is pursued, it needs not the arrows of laughter. It is completely said that the players do not need to invest. In order to achieve the goal of performance. For if the mass is not, to be drunk as the salad of life, time to decorate pain. The ship needs a pregnant bow, always a patient, a corporal ligula.
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