THE CHALLENGE

In December 2018, Faculdade had no digital presence, no brand recognition and no preparation to sell online.

Its challenge was to manage to generate enrollments for its distance learning undergraduate courses, at a time of very high competition in the sector.

THE RESULT

Even with the short period of time, Faculdade CNA managed to establish itself with a presence on the Web by transforming 20% of its traffic into registrations for the entrance exam, investing only R$ 17 per qualified lead.

How did we do?

With the aim of causing an impact, Gruv created new channels to relate to users.

For this, the agency developed a campaign that went beyond ads, but also content for social networks, video marketing, new website and invested in Inbound Marketing strategies.

Gruv also developed advertisements in programmatic media and social networks. Due to the regional hubs spread across Brazil, digital media actions were focused on local audiences, through precise audience segmentation.

Optimized for conversions

In addition to traffic, we developed a new website that spoke to the right people from Faculdade CNA.

This channel managed to absorb traffic from ads and social networks in an exceptional way so that users could become leads and, according to their interactions with emails, receive efficient contacts that answered their questions.

Enrollments in the Vestibular

As mentioned above, we managed to get 20% of the site's total traffic to sign up for the entrance exam.

And, of these registrations, 40% enrolled, due to the commercial flow implemented by Gruv.



That is, in a short time of digital presence, Faculdade CNA generated:

2.5 million impressions

20% of the site's traffic signed up for the institution's 1st entrance exam

40% of those enrolled enrolled at the CNA Faculty

Finally, check out one of the campaign videos: